Featured on over 2,000 Radio/TV talk shows
including PBS and The TODAY SHOW!
Since joining the DNA MASTER COURSE team in 2016, Beto has infused the program with the most advanced and irrefutable science behind human potential. Leveraging cutting-edge research from neuroplasticity, epigenetics, and flow state theory, Beto has transformed the DNA MASTER COURSE into a powerhouse of success strategies. By integrating these scientific principles, he ensures that participants aren’t just learning techniques—they’re rewiring their minds, optimizing their bodies, and aligning their biology with their goals. Beto’s contribution goes far beyond traditional personal development; he brings the proven science of human performance and success to every facet of the program.
Beto’s journey into mastery began with an extensive background in personal development, sales management, and training. His ability to translate complex scientific concepts into actionable strategies has made him a leader in the field. In 2018, his firm built a national training center, developed sales materials, and led the onboarding of 1,800 sales representatives for a top medical device company. As an external consultant, Beto has trained and onboarded thousands of distributors across various network marketing companies, creating comprehensive systems that enhance both individual performance and organizational growth. His "Morning Mindset" series, launched in 2015, includes over 150 videos focused on personal development, sales strategies, marketing, and the intricacies of medical sales. His expertise in medical device sales and software marketing is unmatched, solidifying his reputation as an industry trailblazer.
At the heart of Beto's methodology is the concept of neuroplasticity, the brain's ability to rewire itself through deliberate practice and focused effort. In his programs, Beto shows participants how to engage in deep practice that strengthens neural pathways, fostering sustained growth and performance. He incorporates visualization, mental rehearsal, and mindfulness practices that are scientifically proven to activate the brain’s potential, aligning mental states with desired outcomes. This approach not only improves skills but transforms the way participants think, operate, and achieve their goals.
Beto also taps into the power of epigenetics—the idea that our environment, mindset, and actions can influence gene expression. In the DNA MASTER COURSE, participants learn how to optimize their emotional and physiological states to promote positive epigenetic changes. Beto teaches how emotional regulation, stress management, and mental clarity directly impact gene expression, offering a path to not only improving performance but also long-term health and resilience. By aligning one's emotional state and daily habits, participants are taught to influence their biology, fostering the growth of new neurons and reinforcing patterns of success at a cellular level.
Flow state optimization is another cornerstone of Beto's approach. He trains participants to achieve peak performance by balancing challenge and skill, entering a state of complete immersion in their tasks. Beto emphasizes the importance of maintaining focus, minimizing distractions, and setting clear goals—practices that enable individuals to access flow more consistently. Whether it's through mental exercises or physical routines, Beto helps participants align their physiology and mental awareness for peak productivity, a critical element in achieving long-lasting success.
Beto’s scientific foundation is not just theoretical—it’s practical and results-driven. He empowers individuals to break limiting beliefs, reinforcing the brain’s natural capacity for growth through sustained action and focus. His methods encourage participants to challenge themselves, ensuring that progress isn’t just achieved but sustained. By teaching participants to align their mindset, physiology, and environment, Beto offers a holistic path to personal and professional success that is rooted in both neuroscience and real-world application.
In sum, Beto doesn’t just bring science to the table—he bridges the gap between complex research and practical success. His mastery of neuroplasticity, epigenetics, and flow state principles makes him a transformative force in the DNA MASTER COURSE, ensuring that participants not only understand the science of success but live it. Through his leadership, the program has evolved into a complete system where mindset, biology, and performance converge to create lasting change.
Jack is the author of the best-selling book the DNA of Success, which hit the #1 bestseller slot in the first 3 weeks it was out; it is now in 16 languages. Jack has been interviewed on over 2,000 radio/TV talk shows including PBS and the Today Show. He was awarded the presidential “Medal of Merit” by a former President of the United States.
Zufelt was selected by Winners Digest, a publication for Fortune 500 executives, as one of the two most effective speakers in the United States. The other was elected President of the United States that year. He has invested over $23 million dollars in several different businesses. His client list includes associations and companies of all sizes including many Fortune 500 companies.
‘’Beto Paredes is unlike anyone I have ever met. As a leader in business management, technology, sales training, personal development and online marketing, he is not just the best, he is relentless. Beto has been a JV partner of mine for 3 years. In this time I have seen him overcome some of the biggest challenges one can face and continue with the vigor you must expect from a strong partner. I trust him completely and look forward to many years of success as his partner.’’
Michael is the Managing Director of Wirthlin Worldwide. He has provided advisory services, training in crisis management and strategic direction to over half of the fortune 200 along with numerous government agencies including: the IRS, USPS, EPA, DEA, DIA, FBI and CIA. Michael has authored four books—two of which are international best sellers—on corporate strategy and crisis management which have been translated into over 15 languages:
Creating Excellence, The Future 500, Europe 1992, The New World Power Game, and Overdrive-Managing in Crisis Filled Times. He is under current engagement with the law firm Denton’s—the largest law firm in the world— 7,500 attorneys, 100 locations in 57 countries.
‘’Beto's ability to develop, recognize, source and find technology solutions with massive global application is a rare trait. In the time I have worked with him I have witnessed much of why I am sure so many have trusted him with their large-scale projects.’’
Steve Smith was the top distributor known for bringing network marketing to Excel Communications and the company’s CMO. To this day, he is the highest earning distributor of all time in multi-level, grossing over 300 million in personal commission revenue. In just one year’s time, while Steve was in leadership, Excel saw a 167 percent increase.
Only two other start-up companies on record have climbed their way past the $1 billion mark as fast as Excel. Excel became one of the youngest companies ever to be listed on the New York Stock Exchange.
‘’Beto Paredes represents what is good when it comes to developing technology and branding in the Network Marketing Industry. I have had an opportunity to work with him on several consulting opportunities. We launched and managed a consulting company together called “Steve Smith and Associates” for a time where I had firsthand experience with his tech savvy methods. Our business engagement continues, and we are working on some exciting stuff. He is one innovative guy and I would recommend working with him to anyone.’’
Dan Kass held the position of Vice President of sales of CDW and served on the Board of Directors for eight years since its inception. He was on the senior management team when the company went public.
Under his leadership, CDW’s revenues increased from $628 million to $3.8 Billion in just five years. Dan also launched the Government Division (CDWG) and lead the team that turned it into a multi-billion dollar per year revenue source. Currently Dan is pioneering massive online entertainment technologies and is a Founding Partner of 2020cg, a Multi-National business consultancy.
‘’Beto’s insights have been invaluable as a JV partner working on the entertainment products we are launching in the space. After working in the corporate world successfully for years I can tell you not many people, even top executives, have his passion and intelligence. I have the confidence that our partnership will continue to show as much success moving forward as it has proven to be realized in the present.’’
Bret Grow is the former CEO of LinkTrust Systems, the flagship product of Burstabit Technologies named one of America’s fastest-growing private companies in 2010 by INC. LinkTrust is currently ranked number 2 by bestcompany.com for affiliate performance marketing software in the space
Recognized as an industry leader with outstanding customer support and platform reliability, LinkTrust serves some of the most successful ad networks in the space. Bret was the CEO of LinkTrust from its inception in 2002, until it was acquired by the Utah-based private equity group Loyal Companies in 2018.
‘’Seldom do you meet people in business who love what they do, are fair in their agreements and eager to please their clients with personal service. These are the characteristics we have seen in working with Beto and his company over the years. You can't go wrong with teaming up with Beto. I recommend him and his services highly!’’
Rino is the CEO of World to World Media, a full-service database company specializing in permission-based opt-in data. They house one of the largest automotive data bases’ in the industry including 150 million vehicle owners. Rino has serviced thousands of clients and customers grossing millions in revenue since 2008.
He has existing partnerships with some of the most well-known brands in automotive including Volkswagen, Bentley, Ford, Ferrari, BMW, Acura, Jaguar, Lamborghini, Hyundai, Nissan, Mercedes-Benz and many others. They are the primary agency of record for email and data services for the Chrysler Group. World to World is currently a premium service provider to one of the largest agencies in the country servicing over 5,000 new car dealerships.
‘’I have been a partner with Beto Paredes since 2014 when he first reached out to me looking for a data file to market to through our company. I was fascinated with the diversity of skills he and his team had from the start. After he continued to prove his ability to deliver on his promises through the several ventures we engaged in I decided to take him on as a partner. We are under a current JV partnership that is already showing promise to take my current yearly revenues through the roof. I love this guy.’’
With an MBA from Harvard Business School, C.S. Colvin founded CSC Capital in 1992. Currently he is adjunct professor in leadership and organization in the MBA program at Concordia University, Portland, Oregon. Colvin has over twenty years of experience as an interim CEO. He has conducted over one hundred successful corporate restructuring assignments across the U.S., as well as selectively in Canada and Europe.
Colvin Conducted a successful turnaround of the third largest buying group in the U.S. as interim CEO. He led and managed a successful turnaround of the largest building material supplier in SW Florida. He has personally been board appointed on numerous occasions to manage corporate transformation engagements on difficult and/or crisis restructuring, turnaround, merger & acquisitions (m&a), and debt and equity financing situations.
‘’Beto was really young when he first rented out an office in my building. He was one of the most ambitious 20 somethings I ever met. I was very busy working with some of the largest companies in the country that were in restructuring crisis, many already in Chapter 11. I was focused on multi-million-dollar money raises, I was very busy as was my staff, but this kid caught my attention. I spent hours over several months mentoring him in business management and I am glad I did. He kept in touch with me and I was amazed at his growth as a professional. I invited him to become a Managing Director with CSC Capital Partners, something very few people have with us. He and I are currently working on some very large’’
Shawn Hull owns and operates Blue Coast Savings, the largest franchise business consultancy in the nation. Blue Coast was named one of America’s fastest-growing private companies in 2017 by INC. Since its inception in 2001, Blue Coast has earned its name as a trusted national organization in business savings consulting, claiming “the most unique business model in the country.”
Early on Shawn started and ran two successful businesses, a leader in prepaid phone cards and an Internet marketing company with hundreds of sales reps across the country.
‘’I have worked on several projects with Beto Paredes as a partner. Including on-boarding, training and managing 1800 reps for a medical device company in 2018. Beto's vigilance and knowledge in the intersect of sales and technology is second to none. I am doing JV work now with Beto and plan to continue into the future.’’